Safety Watch Now Available for Danish Outdoor Sports Enthusiasts


Safety for the active sports community in Denmark.

With the growing popularity of watersports like kitesurfing, Stand Up Paddling and kayaking in Denmark, the chances of accidents are growing. Many people in Denmark on sailing or motorboats already use the SafeTrx app (labelled ‘SejlSikkert Alarm’ in Denmark) so they can alert the Search and Rescue (SAR) service when needed. From today there is also a safety watch available, using the same SafeTrx platform, so people can send emergency and assistance alerts when engaging in their favourite outdoor activity as well as sharing their track live to their friends and family without bringing their smartphone. Ideal when you go out on the sea with just a small board or kayak, or any outdoor activity.


Alerts sent to Sovaernets Redningscentral

8 West, the developers of SafeTrx, have customised the SafeTrx Active track and alert watch for the Danish market.  SafeTrx Active customers in Denmark can use this revolutionary real time tracking and alerting technology safe in the knowledge that emergency alerts get sent directly to Sovaernets Redningscentral (JRCC Denmark) whether they are on land or on the sea. In executing Search and Rescue operations, Sovaernets Redningscentral collaborate with relevant civil, volunteer and military authorities or agencies that may be in position to assist.


Tracking and alerting on land

Recreational outdoor enthusiasts such as hikers, cross-country skiers, mountain bikers and trail runners can stay connected and can keep friends and family informed of their exact GPS position and status. And, in the case of an emergency, SafeTrx Active sends the GPS coordinates to Sovaernets Redningscentral and they decide which rescue service will be called for action. For adventure seekers, SafeTrx Active allows you to pursue your passion.


Tested by the leading Search and Rescue organisations

SafeTrx Active is a purpose-built personal emergency search and rescue system for open water and outdoor sports enthusiasts which has been designed in very close co-operation with leading Search and Rescue (SAR) organisations from around the world. Recognising that a small, lightweight, long range, water resistant, wearable tracking and communications device was a requirement for the outdoor sports community, 8 West worked with Sony Network Communications Europe and its SAR partners to build such a solution.


SafeTrx Active takes the search out of search and rescue

SafeTrx’s highly accurate, real time, locating capability minimises the time you’re in distress, enabling the rescue service to get you to safety faster than ever. SafeTrx Active takes the ‘search’ out of search and rescue. SafeTrx is already being used by coastguards and rescue services in Australia, Denmark, Germany, UK, Finland, Ireland, Netherlands, Norway, Spain, United Arab Emirates, South Africa. To date, over 2,500 rescue missions have been carried out using the SafeTrx system.

SafeTrx Active is already available to purchase in The Netherlands and Norway,  with other countries following soon. 8 West are looking forward to shipping the product to new customers in Denmark.

Check out more details.You can purchase the SafeTrx Active watch here:


About 8 West Consulting

SafeTrx is a product of 8 West Consulting and is developed to reduce risk and protect lives. We build smart, secure, and scalable solutions that meet the complex needs of the ever-changing connected world. We work closely with our professional partners and draw on the experience of our 24 years in the software development industry and the expertise of our 260+ employees.

For more information, please contact:

8 West Consulting
Building 1, University Technology Centre,
Curraheen Rd, Bishopstown, Cork, Ireland

Niels van Campen
+31 651 29 25 71

Bernhard Ritzer
+31 611 42 88 76